The concept is to create a bond like a family member by naming the car something familiar like "Ben".

The vehicle is smaller than a Fiat 500 and packs space for four adults. The vehicle is propelled by in-wheel electric hub motors that get their juice from a 300V lithium-ion battery. The 30KW electric motors are coupled with in-wheel active shockers to make your green ride more comfortable.

For a few more pictures and not much more information, follow the related link below.